In today’s day there are so many options when it comes to marketing: social media, print advertising, Facebook ads, Google ads, SEO, PPC, direct mail, affiliates and more.
The list is never-ending and it’s easy to get confused! Many small businesses have no idea where to start and just end up throwing money at every idea, hoping something will lead to customers and a sale.
But this is exactly why strategic marketing is so important. By working together we can come up with a specific plan that becomes the roadmap to help you get where you want to go.
With so many options for promoting your business, you need a way to determine the best course of action and that’s exactly what a marketing plan is: a document that serves as a roadmap to help you reach your business objectives.
We’ll first work together on a Situational Analysis which will be used as a way to assess and document the current position of your business and what opportunities are available in regards to marketing. We’ll focus on defining target markets, competition (direct and indirect), positioning in the marketplace, external environment and more. We’ll also look at ways to use Qualitative and Quantitative research to glean even more information.
After completion of the Situational Analysis, we’ll review the information we learned and use it to identify specific Marketing Objectives which support your overall goals. The Marketing Objectives will then be further detailed into specific action plans with timelines, budgets and more. You’ll also be provided with measurable goals and checkpoints so you can continue to assess how your successful each piece is.
No matter how small (or large) your business is, just imagine how much better you would feel knowing exactly who your target is, what you want to say to them, and every method you’re going to use to do that.
In addition to helping you plan your marketing, I can also help with implementation and management of your marketing solutions. Whether it’s managing your social media posts, creating ads, or planning for events, I can help you every step of the way.
If you have a special event, sale or promotion we can work together to build a creative campaign to ensure everything from social media to your website is sending a clear, cohesive message.
If you’d like more dedicated, on-going service I also offer Freelance Marketing Assistance. These packages allow you to choose 5, 10 or 20 hours (or more) of marketing assistance per month which can be used for everything from consulting to managing social media – basically anything a “typical” marketing employee would do at a company.
Many business like this option because it’s much more cost effective than hiring additional employees, and it also saves you time, expense and the hassle of managing your marketing entirely yourself.