Halloween Event & Marketing Campaign 2017-04-28T20:42:16+00:00

Project Description

While employed at Mote Marine Laboratory & Aquarium (Sarasota, FL) I came up with the idea to host a “family-friendly” Halloween event due to the fact that we were one of the largest attractions in Sarasota, FL and I felt it would be a good way to draw in more guests and create more goodwill with our target market.

The event featured creative activities such as a Haunted House and underwater pumpkin carving done by our dive staff.

Additionally, I promoted the event through a variety of media outlets including:

  • TV ad spots
  • Press coverage
  • Print ads
  • And more

In the first year of its inception we had a 300% increase over our attendance goal, and the event still runs every year.

Project Details

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