Project Description

Recruiting Radar is the proprietary recruiting software of Bluechip Athletic Solutions. When the software was updated to a new version in 2013 I was responsible for overseeing the marketing & promotion of the entire launch.

The cohesive marketing campaign included:

• Strategic social media posts that teased about the upcoming software features
• An ‘online launch party’
• Snapshots of how the software had progressed over the years
• Press releases
• Direct mailing
• And more