When you’re first starting out in business, marketing budgets can be slim.
Yet at the same time, the heart of your business success often lies in its marketing.
This is exactly why I created my “New Business Starter Services”: budget-friendly marketing services that are specifically designed to help new businesses spread the word quickly without breaking the bank.
COST: $800 (plus domain/hosting fees)
Having an online presence in the form of a website is key to making sure your customers can easily find you and get to know you. The Starter Website Package was created specifically for businesses that have a limited marketing budget but still want to have a professional online presence.
A Starter Site includes:
- 30 Minute Onboarding/Discovery Call and Discovery Worksheet
- 5 Pages (i.e.: Home, About, Services, Photos, Contact)
- Colors and layout that match your brand and image
- Mobile responsive design to work on all devices
- Google Analytics account setup & integration
- Social media buttons
- Additional pages start at $100 each
TURNAROUND TIME: In the same way that it would be impossible to build a house without supplies, a website can’t be built without content. All content (text and photos) must be provided prior to beginning building a site. After content is provided, turn around time is approximately 10 business days.
DOMAIN & HOSTING FEES: Domain and hosting fees depend on the platform we use to build your site and whether or not you already have a URL or hosting services. We’ll work together to determine the best option for you, but these fees can range from $15-$50 per month depending on a variety of factors.
CONTENT: Starter Sites do not include text editing or photo-editing. All text and imagery will be provided by client, though stock photos can be provided by Pink Palm Consulting for an additional fee.
MINI MARKETING PLAN
The Mini Marketing Plan is a shorter, condensed version of a typical marketing plan, designed specifically to help companies through their first few months in business. Through a series of activities, you will identify your strengths, weaknesses, opportunities, competition, target market(s), ideal messaging and outlets, and more. After these steps are completed we’ll work together to determine exactly what steps to take to reach your target market in the most efficient way possible.
A Mini Marketing Plan includes:
- 30 Minute Onboarding/Discovery Call
- Discovery/SWOT/Target Market Worksheets
- 6 month plan outlining marketing objectives
- Tactics for completing the marketing objectives
- Timelines to ensure you stay on track
- Budget estimates to help you plan financially
SOCIAL MEDIA SETUP
COST: $300 (up to 3 platforms)
Social media profiles are a must-have for any business today. With Social Media Setup I’ll take care of setting up custom, professional, fully optimized profiles on your selected social media sites as well as create custom designs to match your branding.
Social Media Setup includes:
- 20 Minute Onboarding Call
- 3 Social Media Profiles (i.e.: Facebook, LinkedIn, Instagram, Twitter, Pinterest, YouTube, etc.)
- Custom graphics (profile, background, cover & header images) that match your brand
- Complete profiles with contact information, etc.
- Ideas for what types of content to post on your profiles
- Additional profiles start at $75 each
COST: $200 (per item: i.e. business cards, 4×6 flyer, etc.)
As a business owner, you should have promotional items that match your brand and appear polished and professional. Pink Palm Consulting will create a custom design specifically for you (no templates here!) and work with you to make sure it’s something you feel great about.
Promotional Items Package includes:
- 20 Minute Discovery Call
- Two concept designs for one type of item (i.e. business cards, flyer, handout, etc.)
- Two rounds of edits
- Print-ready files
- Additional promotional items $200 each
PRINTING: Cost does not include printing of items, but you will receive recommendations on the best companies for printing your materials.